
Directed by 伊塔瑪爾・羅斯
Youtube本身就是一個奧妙令人難以解釋的市場吧,其實它很貼近我們每一個人,看著youtuber產業興起,帶動每一個夢想的起飛與降落,一個歷史悠久卻有著新穎靈魂的平台來說,我很喜歡紀錄片稱平台為神god,每一個人上傳影音的本質都不同,平台本也可以是純粹的,但人心無法,使用者可能趨於現實,廣告商更免不了利益本質,最終平台帶走了希望,像神一樣,自私卻理所當然地將一群人的夢想作為介質,更把最置身事外的點擊者們作為商品販售出去。可想而知,在夢想與歡樂的本質外層,任何一場交易可以犧牲掉任何東西,或許是自由,或許是生命,但是早已賴以為生的人們,又該如何自處?是該走出平台,抑或是苟活?
我算是一個youtube使用重戶,但似乎也習慣於youtube所給予的內容,抑或說在整個演算法下,有時你也認為youtube選擇了你最容易喜歡的內容,在這一切「理所當然」的情況下,似乎也把youtube當成一個極為自由的影音環境,但其實不盡然,背後仍有人在操縱什麼影片能被大家看見,什麼影片需要被禁止,最後主角回到街頭用最直接面對民眾(觀眾)的方式傳遞給他人,這之間不再有第三方的審核或是各種無法被大家看見的操作,這是一部能給這個世代被各種影音媒體給綁架的閱聽人,很值得思考這其中的因果關係。
百萬Youtuber爆紅實驗 一部不到1小時的紀錄片,主人翁伊塔瑪爾・羅斯想找尋Youtuber爆紅的秘密,讓我們看出Youtuber當初是個非常平易近人讓任何人都有紅的機會公司,但壯大後改變商業模式,同時也會讓人迷失的地方...... 看似能給人無數希望的平台在為了生意而漸漸變成我們不認識當出的樣子,除了為了生意會把爭議性的影片刪掉,變成了無害致上而且想成為網紅其實比你想像中的累,更別提Youtuber的獨裁影響力造成的壞處更可以自由發想〈本片這點沒有更深度但短短的敘述就已經給我們思考畫面〉,這也是最後主人翁選擇離開Youtube回歸原點的原因,另外也推薦看網路清道夫 ,很適合接著看‧
「我們的頻道屬於他們,訂閱者由他們保管,我們帶不走任何東西。YouTube 是『TheirTube』,我們不是公民,我們只是沒有財產的主體,沒有基本權利。」 . 為了成為百萬網紅, Itamar Rose 導演拜訪知名的 YouTuber,學習如何製作爆紅影片... . 《百萬Youtuber爆紅實驗》是一部有趣的紀錄片,影片探討 YouTube 的演變,從開放平台給大眾「自由發聲」,到公司壯大後,經營模式轉變,越是無腦的內容,傳播速度越快,敏感話題必須接受審查,政治、戰爭、同志、種族等議題逐漸消聲;使用者與公司的關係也在改變,大公司走向商業化而變得保守,使用者亦是如此,為能迎合(滿足)演算法,自我審查與商業導向成為主流;另一方面,公司與使用者並不處在同一個位階上,使用者必須大量生產內容,才能獲利,公司既能利用使用者產出的內容吸引更多的廣告客戶(與用戶),又能輕易地改變遊戲規則(例如取消上傳影片),不對等的權力,也讓使用者日漸感到無力與無奈。 . 「當一位 Youtuber 是什麼樣子?對你的生活有什麼影響?」導演 「好的一面是你可以當自己的老闆,有自己的事業及公司,為自己做決策,另一方面就是,身為一個創業者,你必須一直工作。」 「去滿足那頭『野獸』,不能停下來。」 「必須滿足野獸?」導演 「對,一週六部影片。」 「不,你在開玩笑吧?」導演 「真的,沒開玩笑。」 「如果你們現在想停下來,例如你們累了,想休息三個月,會怎麼樣?」 「不行,我們之前的努力都會消失。」 「你們真的覺得會消失?」導演 「對,我們知道會。」 「一定會。」 . 所有立意良善的設計,好像走到後面都會變形扭曲?《百萬Youtuber爆紅實驗》提出的幾個重點: (一)單一爆紅影片不再重要,訂閱數、影片數量以及穩定的觀看流量才能有好的營收。 (二)影片內容越「無害」越好。 (三)農場文與駭客有存在的必要。 (四)成為 YouTuber 並不輕鬆(之前有 YouTuber 精神崩潰的新聞)。 (五)YouTube 不是自由的環境,它其實很獨裁。(各大社交媒體都是如此)
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